Saturday, January 31, 2015

This Week In Market Research: 1/26/15 - 1/30/15

Are Credit Card Fraud Apps The Next Thing? Protecting your personal Info

Data Is The New Black: Data centricity is now trendier than ever

"Supercookies" in Mobile Are Seen as Threat of Privacy

Collecting Big Data From IoT: How to handle the massive amount of data that will come with it


So You Want to Build a Data Science Team? Resources and team composition

The Rise of The Chief Behavioral Officer: Figuring out how to manage waiting

How Can You Make Big Data Smarter? Making better informed decisions

10 Stats on How Top Businesses Execute Content Strategy

Measuring What Matters Most: 4 steps to keep you on track

Sensory Marketing is The Next Frontier in Mobile Advertising 



About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

Thursday, January 29, 2015

Are Super Bowl Commercial Slots Worth $4.5M?

The annual Super Bowl has come around again and much of the pre-game excitement is not only about what is happening on the field but about what will be happening during the breaks in play. The Super Bowl commercials are as eagerly awaited for some as the football itself, with studies showing that 50% of people tune in just to watch the adverts. The slots for this year’s game have been sold at $4.5 million for a 30 second slot and a staggering $8 million for a minute long commercial.

Many of the 2015 companies who have adverts in the Super Bowl release teaser trailers or pre-releases that whip up even more hype. The top ten teasers or early releases have already racked up well over 28 million views soon after being released; but expect that number to rise as in 2014 pre-releases had around 77 million views.


Below are ten of the most eagerly awaited commercials for the 2015 Super Bowl:

·         Budweiser – ‘Lost Dog’
·         Bud Light – ‘Coin’
·         Mercedes Benz – ‘Fable’
·         Snickers
·         GoDaddy – ‘Journey Home’
·         Nationwide – Invisible
·         Mophie
·         Skittles
·         Kia
·         Nissan

Other advertisers include huge companies such as Pepsi, Victoria’s Secret, Old Spice and many others. These adverts have always had question marks raised about how much revenue the companies actually receive in comparison to the huge sums of money that they fork out for the commercials. Advert production expenditure tends to be more than $1 million which added to the price of buying a slot makes the overall costs astronomical. Surely however companies wouldn’t keep coming back each year to advertise at the game if it was not a worthwhile investment? A study found that 3 years ago, the 2012 Super Bowl was the most lucrative gaining $245 million in advert revenue. While the overall profit margins for some in comparison with expenditure may not be very large per company, the ability to make a memorable commercial that sticks in people’s minds and is constantly shared and repeated I believe can be priceless.

With the growing influence of social media and the ability to share the adverts online, commercials have the power to reach a huge audience way after the event. Budweiser’s ‘Puppy Love’ advert in the 2014 Super Bowl received a remarkable 1,309,403 shares just two days after the game which shows how well the advert grabbed the attention and played on the emotions of the watchers. Companies investing in a slot have a very short time to make their audience laugh, cry, or be left enthralled by their advert in order to get them to want their product. Budweiser have continued their cute puppy theme by bringing out a sequel to last year’s advert. It is not surprising that they have continued with a winning formula, however will it be a success to rival the efforts of last year or compete this year with Kim Kardashian and her selfies? We shall see after the game!


About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com.

The Total CX Leaders 2015 Full Program Released & a $700 Savings

Every person in an organization impacts the customer experience in some way.  It is critical that all employees are aligned and invested in the CX strategy, in order to produce customer interactions that are useful, easy, and enjoyable.

At The Total CX Leaders Conference, June 3-4 in Miami, FL, CX experts unite to share trends, insights and best practices for designing, measuring, aligning and communicating your customer experience strategy to create a seamless omniexperience for modern customers.

Total CX Leaders Conference
June 3-4, 2015
Trump National Doral
Miami, Florida

For more information, visit our website: http://bit.ly/1ERP8r7

2015 Speakers Include:

·         Former Disney Exec, Darryl Speech, Chief Customer Officer, Greystone & Co, Inc. shares Walt Disney Company best practices and how to design a customer centric culture.
·         Michael Lenz, Global Director of Brand Experience, Cisco presents insights on how to manage experience for tomorrow's business now.
·         CX Trends Expert, Maxwell Luthy from Trendwatching.com showcases cutting edge customer experiences from leading brands from Boston to Beijing.

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Best,
The Total CX Leaders Team
@TotalCustomer
#TCXL15

Customers1stblog.iirusa.com

Saturday, January 24, 2015

This Week In Shopper Insights: 1/19/15 - 1/23/15

Digimind, Hootsuite Partner to In Social Listening Ecosystem: "Who is saying What about me" is now a software space

The Rise of Data Analytics in Sports: Improving performance and fitness

10 Cloud Analytics & BL Platforms For Business

Big Data and Mobile Analytics: Growing popularity of mobile analytics in 2015

Three Tips for Using Reviews to Leverage Cross-Platform Trends

How Big Data Analytics Can Track Money Laundering: Tracking illicit money deal across the globe

Predictive Marketing Cloud: Unlocking access to new customer data

Building your Brand: Giving your brand a personality

Tips For Measuring the ROI of Digital Marketing: Why ROI is hard to measure and how to fix it

Big Data Down Under: Looking at Australia's best big data practices





About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.




Thursday, January 22, 2015

Twitter Could Increase TV Premiere Audience Sizes

For millions of media companies, the fall TV season is critical and can be stressful. Networks and agencies anxiously wait to see if audiences love or hate new programs. While agencies are watching to see what adjustments they need to make, viewers truly hold the cards, offering plenty of critique along the way.  So, what role does Twitter activity around new shows play in it all?

Social TV is no longer a new phenomenon as millions of people use Twitter to share their opinions about favorite TV shows. The majority of the conversations happen during live broadcasts, but as networks look to build and boost audience engagement, they can identify how much of the discussion happens outside of the live airing window.


Now that the 2014 fall TV season has concluded, Nielsen evaluated how Twitter TV activity could be used to anticipate the sizes of the audiences that watched the premiere episodes of those programs. Nielsen analyzed 42 broadcast and cable series premieres, from late August through early November, looking for a correlation between how many times viewers 18-34 saw TV promotions for a specific program and the size of that program’s audience for the premiere episode. They expected highly promoted programs to garner larger audiences, and that is in fact what they saw.

While the findings do not mean that Twitter TV activity causes larger audience sizes, the ratings group found that brands could have used Twitter promotions to boost awareness, and in turn, boost audience.

"This is notable because if Twitter TV activity could be used alongside other data sources to help determine TV audiences, then agencies could fine-tune their buys before the premieres," Nielsen said in a recent blog post. "Networks could identify potential winners and challenges earlier to maximize ad sales and course-correct marketing activities. And, to the extent that social media leads people to become aware of new shows, networks could leverage Twitter TV activity to better reach their intended audiences."

Since social TV happens around the clock, networks and agencies now have the opportunity to explore how and why audiences engage on Twitter. The findings from this recent study highlight the opportunity for networks to boost audience engagement in between episodes through repeat program airings, stars and promotions.


About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

Redefining the Path from Data Collection to Insight Curation at InsighTech

With unprecedented speed, technology is dramatically disrupting the way we gather data, connect the dots and tell our insights stories. The producers of The Market Research Event (TMRE) are excited to invite you to the all-new InsighTech event. Redefining the path from data collection to insight curation, InsighTech presents groundbreaking innovations in the deployment of traditional and new research methodologies. Hear best in class case studies from your peers, participate in experiential field trips AND discover emerging technology likely to disrupt the industry even further. This dual approach ensures you will be able to apply what you learn immediately AND prepare for the future.
Learn more about this exciting event here: http://bit.ly/1GvhBrq

Featured speakers include:
The Future of Technology & What it Means for Your Business: Chris Anderson, Former Editor-in-chief, WIRED, Author, The Long Tail & Co-founder and CEO, 3D Robotics
The Futures of Market Research: Robert Moran, Partner & Global Head, Brunswick Insight
Scaling Research for Breakthrough Innovation - The Platform Approach: Daniela Busse, Director, Global Innovation Network, Citi Ventures

Download the brochure for a full list of speakers: http://bit.ly/1GvhBrq

Plus industry experts from Twitter, LinkedIn, Jawbone & more will discuss how the research process is and will be effected by:

·         Neuromarketing
·         3D Printing
·         Virtual Shopping
·         Artificial Intelligence
·         Internet of Things
·         Social Gaming
·         Crowdsourcing
·         Big Data
·         Wearables
·         Data Delivery & Visualization
·         Mobile Research
·         Text Analytics
·         Social Analytics
·         Geo-location
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InsighTech will cover everything from mobile research to drones. Do not miss out on this unique experience that is focused on innovation in research methodology & technology!

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Cheers,
The InsighTech Team
@TMRE
#InsighTech15

Themarketresearcheventblog.iirusa.com

Wednesday, January 21, 2015

Wearable Use for New Year’s Resolution Weight Loss to increase 20 Percent in 2015

What your New Year’s resolution? I’m sure many of yours, just like mine, is to lose a few pounds and get in better shape. Well, we aren’t alone. But, will we keep our resolution throughout the year? According to a new study The Psychology of Weight Loss, no we won’t.

Eighty-three percent of Americans are actually expected to lose the New Year's weight loss resolution battle, according to the study on consumer behaviors conducted by Instant.ly, a consumer insights platform provided by online market research company uSamp.

"We know wearables were all the rage in 2014, but most stories in the media focus on telling consumers what the use cases could be," said Andy Jolls, CMO of uSamp, in a statement. "For the first time, the public is reporting that these devices have paid off, but the staggering gap between those utilizing such tools to reach their goals and those missing their resolutions all together should tell marketers they need to do a better job of reaching consumers and educating them about product benefits."


To complete the study, Instant.ly polled over 1,000 respondents nationwide to dive into the behaviors and psychologies behind the commitment to diet and exercise. It shows that by the third week of January, 24 percent of Americans will quit their "get fit" programs, blaming the inability to resist the temptation of junk food (46 percent) or being spread too thin with the pressures of family and work (31 percent).

Despite the failure rates, many respondents are looking to digital devices to help them shed pounds. In 2015, more than 20 percent of respondents plan to use a wearable fitness band or application to track their weight loss, while 21 percent who say they're already using one. The study also shows that 28 percent of respondents know that their use of a fitness wearable has helped them reach their fitness goals in the past and they're looking to it as a path to success.

Jolls said, “Our study yields direct opportunities for marketers to capitalize on the benefits of gamifying weight loss or better showcasing a rewards system when dieters hit milestones."


About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.