Tuesday, January 5, 2016

Multi-Cultural, Generational & Platform Insights from Comedy Central, US Census & More

From multi-cultural to multi-generational, we are competing for the most diverse audience than ever before. As if that's not challenging enough, let's not forget about connecting and engaging through multi-platform channels.

It's time to embrace a new paradigm at The Media Insights & Engagement Conference.

The Media Insights & Engagement Conference 2016
February 1-3, 2016
The Ritz Carlton – Fort Lauderdale Hotel
Fort Lauderdale, FL

Join your industry peers to explore the myths and realities of who's really out there, and prepare you for what's coming next.

·         New Age America: Marilyn Stephens, Data Dissemination Specialist; Media Lead, US Census Bureau
A statistical snapshot of what really separates Millennials and Boomers. Are millennials the NEW Boomers? If so, how so? If no, why not? The question is always the same: "What does the data say?" Get ready to explore what makes a Boomer and what makes a Millennial.
·         Keepin' It Together:  Maintaining the Connection between Content and Brand: Chanon Cook, SVP, Strategic Insights & Research, Comedy Central
As viewers increasingly expect to watch television content on their own terms (their own schedules, platforms and devices), network brands are giving viewers access to their content across a multitude of "channels". View the brochure for full session details:
·         Hispanics, Media & the Bottom Line: Adriana Waterston, SVP, Insights and Strategy,
Horowitz Research
The Hispanic composition of the U.S. population is 18% and growing. It's no wonder businesses from all walks of industry are looking to Hispanics as the key segment to reach in order to grow their bottom line...Click here for more info on this interactive think tank session. 

And that's not all. Research and insights leaders from ABC, Netflix, BBC Worldwide, iHeartMedia, Viacom, A+E Networks, NBCUniversal, Comcast, ESPN, AMC Networks, Vevo and more unite to help you decipher the future of media. Download the full brochure: http://bit.ly/1OKiQ49

Use code MEDIA16BLI for $100 off the current rate. Don't be left behind, register today: http://bit.ly/1OKiQ49

We hope to see you in Fort Lauderdale!

Cheers,
The Media Insights & Engagement Conference 2016 Team
@_MediaFusion

#MediaInsights16

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