Tuesday, January 26, 2016

The Media Insights & Engagement Conference Updated Agenda Just Released

It's hard to believe that we're less than 1 week away from The Media Insights & Engagement Conference, where hundreds of research and insights executives from the media industry will gather in (sunny!) Fort Lauderdale.

Behind the scenes we've been hard at work ensuring that The Media Insights & Engagement Conference delivers on your most pressing business needs. From helping you overcome your measurement challenges, to uncovering next generation research methodologies and creating new engagement strategies, the 2016 program covers it all. Download the updated agenda: http://bit.ly/1PQpQgI

The Media Insights & Engagement Conference 2016
February 1-3, 2016
The Ritz Carlton – Fort Lauderdale Hotel
Fort Lauderdale, FL

New Program Additions:

·         Panel: TV Now / TV Next?  Adjusting to Viewers' Evolving Linear and OTT Preferences
Suzanne Sell, SVP Research, Starz
Justin Fromm, Director, Head of Ad Sales Research, Hulu
Daniel Marcu, Audience Insights & Trends Strategist
Moderated by: Robert Miner, President, Miner & Co Studio 
·         Keynote: Totaling Up Total Audience
Kelly Abcarian, SVP, Global Watch Product Architecture, Nielsen
·         Measurement Science: Unlocking Data's Potential
Pat Pellegrini, Ph.D., General Manager and Chief Research Officer, Simmons Research
·         Unlocking the Power of the Middle
Tommy Cheng, VP of TV and Content Research, Ipsos Connect
Stephanie Yates, VP of Research & Insights, WE tv
·         Plus, Open Forum Q&A, Conversation and Idea Sharing with speakers at the end of the track sessions   

We're thrilled to announce the finalists for the 2nd Annual Case Study Competition:

Finalist #1
Memory vs. Engagement: Tut Promo Research
Thomas Grayman, VP, Brand and Consumer Research,
Spike TV
Finalist #2
#ThisIsGenX
Rich Cornish, VP, Ad Sales Research, Viacom
Tasja Kirkwood, Director, Ad Sales Research, Viacom
Finalist #3
'Visual fixation' as Viewability: Why Ads Require Less than 1 Second to Process
Duane Varan, CEO, MediaScience

See who's already signed up to attend here: http://bit.ly/1Pr8WVg

Use code MEDIA16LI for $100 off. Register here: http://bit.ly/1PQpQgI

We hope to see you in Fort Lauderdale!

Cheers,
The Media Insights & Engagement Conference 2016 Team
@_MediaFusion
#MediaInsights16

Themarketresearcheventblog.iirusa.com

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