Monday, March 28, 2016

Your TMRE 2016 First Look

The TMRE 2016 full program is almost complete! And, right now you can save a total of $1,000!
As always, the 2016 program is designed to help you translate insights into bottom line impact and demonstrate the business value of research. Here's a sneak peek at just a few of the speakers being featured at TMRE: The Market Research Event in 2016:

TMRE 2016
October 17-20, 2016
Boca Raton Resort and Club
Boca Raton, FL

·         Human Innovation: Life's About to Get Interesting...
Dustin Garis, former Chief Troublemaker, Procter & Gamble

According to a shocking study, "over 99.7% of employees and consumers are human." Assuming this is true, how could our approach to innovation be more human? To find out, Dustin Garis embarked on an around the world expedition, and what he uncovered was an innovation revolution taking place at global megabrands and entrepreneurial startups, fueling market disruptions that go beyond whitening teeth or quenching thirst, to innovate on the full human experience. Garis made this a priority while leading global innovation at P&G Futureworks, responsible a billion-dollar portfolio of new brands, business models, technologies and entrepreneurial ventures such as Tide Dry Cleaners and Shazam. The success of these inititives come not from practicing innovation - it came from living innovation. For Garis, that means converting an elevator into his office, riding an 1,800 pound bull in a rodeo, eating lunch blindfolded, fetching well water in rural India, and other life experiments that ignited an organizational movement.

·         Competing Against Luck: Using "Jobs to be Done" to Drive Customer Choice and Loyalty
David S. Duncan, co-author with Clayton Christensen
of the forthcoming book, Competing Against Luck: The Story of Innovation and Customer Choice

Why is innovation so prone to failure? One big reason is the lack of an effective lens for understanding what really drives customers to pull new solutions into their lives. The theory of "jobs to be done" provides a powerful set of tools to understand customer behavior and a new way to look at the intersection of marketing and innovation. Going beyond traditional approaches to developing customer insights and segmentation, this approach shifts the focus from solutions that customers use to the fundamental problems they can't adequately solve. This talk will describe how jobs thinking can be used to shape innovations that have a greater chance of success and how the approach can be institutionalized in your organization to create enduring competitive advantage.

·         Plus, groundbreaking case studies shared by The Walt Disney Company, Spike TV, BuzzFeed, General Motors, USAA, Marriott, Hallmark, Tesco, Citi, Rotary International, HP, Johnson & Johnson, McNeil Consumer Healthcare, Sargento, Sonoco, Kellogg, Intel, Roden + Fields, Taco Bell, Gilt Group, Netflix, Cox Automotive, FGX International, Kimberly-Clark, David's Bridal, Twitter, HBO Latin America, Yahoo!, Atlassian, Aon Hewitt, Vantiv, IBM, Sony Pictures Television, PBS, Coca-Cola, PepsiCo, Hershey's, Big Heart Pet Brands, Unilever, Outdoor Sportsman Group, Comedy Central, Groupon, Sephora & more!

More details coming soon! Want to be the first to know when the TMRE 2016 full program is released?

Request a brochure here:

Ready to register? Secure your spot at TMRE 2016 and save $900! Plus, use code TMRE16BL for an additional $100 off. That’s a $1,000 savings! Buy tickets here:

The TMRE 2016 Team

Thursday, March 24, 2016

Do Traditional Research Methods Still Have a Place in Market Research?

At TMRE 2015, we caught up with some attendees to discuss the topic of traditional research methods and their place in the industry.

Today, when it comes to market research, there are traditional methods and new methods and they must work together to be successful. Traditional methods aren’t as static as people believe they are – they are actually very fluid if it’s a good agency.

“If you are not moving and changing even within a traditional method, you might not survive, so you have to be fluid,” explained Nancy Cox of Hallmark Cards Inc.

Cox still likes talking one on one to consumers. She will talk to people who love to talk about Hallmark Cards, and she will ask about your story about Hallmark Cards or the Hallmark Channel or Crayola.  She will listen and tell you she’s doing research, which is a very traditional method that will never go away in market research.

According to Michael Lewis of PepisCo, the fundamentals are always going to be really important. Understanding how to compliment what we’ve always done with new techniques is important because is the evolution of the industry. More importantly, you have to think about what makes sense for the business question you are trying to answer. It’s key to figure out what methods are going to make the most sense for the questions you have, the budget you have, and the time frame you have to answer it.

“There will always be a road for customers providing input directly,” said Kumar Mehta of Blueocean Market Intelligence. “Maybe the way we do it, the speed in which we do it, and the other stuff around it may change.”

There are “hallmarks” of traditional methods like understanding the consumer’s story, building empathy for what a consumer wants, and understanding what a consumer needs will always have a place. “But how we get there has to change because the market’s changed and consumers have changed,” added Anne Thompson of The Garage Group.

Check out the below video for more:

To hear more on this topic, download The Future of Insights Study. This groundbreaking initiative by TMRE & GfK assessed the evolving role of the researcher, future skillsets and capabilities, current and future resource allocation and more. This video series gives you a snippet of insights from key questions the survey asked participants. Download the study here:

Friday, March 11, 2016

Insights, Marketing & Innovation 2016 Event Line-up

Designing Brands with Purpose
April 4-6, 2016
Nobu Eden Roc, Miami, FL
The pressure to connect consumers and brands is more meaningful than ever before. Those who can make the connection are thriving and those who cannot are fading away. FUSE is the only event focused on design as a strategic force in your quest to build brands and businesses that connect beyond compare with consumers.
Use code FUSE16BL for $100 off the current rate.

Insight Immersion: NYC
The New Value
April 20-21, 2016
Join a select group of brand and agency leaders, and dive deep into an experience of consumer culture that will inform, inspire and energize you.  We take you into the vibrant streets of New York City to explore current marketplace trends, discover buzzworthy brand spaces, interact with insightful experts, participate in unexpected experiences and uncover valuable insights that will dramatically benefit your business. 

FEI: Front End of Innovation
Inspiration Needs Execution
May 10-12, 2016
Seaport World Trade Center, Boston, MA
FEI is a conference that senior level R&D, Innovation, and Product Development executives rely on to thwart the growing threat of disruption by non-traditional competitors. Large organizations are under fire to be more agile and opportunistic in their approach to innovation, adaptation, and disruption. That's why the 2016 curriculum is designed to help systematically tackle the innovation process- from ideation through execution- in order to capture immense innovation.
Use code FEI16BL for $100 off the current rate.

The New Face of Consumer Insights: TMRE in Focus
Are You Ready for the New Face of Consumer Insights?
May 23-25, 2016
Ritz Carlton, Marina Del Ray, CA
The producers of TMRE: The Market Research Event arm you with the new processes, procedures, frameworks and skillsets you need to remain competitive and relevant. Rethink how your insights teams are structured, how the back end and operations of research must evolve and harness game-changing skills to deliver value both internally and to end customers.
Use code INSIGHTS16BL for $100 off the current rate.

Marketing Analytics & Data Science
Unlock Opportunity and Growth
Jun 8-10, 2016
Hilton, Financial District, San Francisco, CA
The Marketing Analytics and Data Science conference is an inaugural conference that demonstrates how to deploy marketing analytics and data science to drive business forward. The conference offers a unique platform for experts across industries to learn, collaborate and share best practices in data science, IoT, marketing analytics, and more.
Use code MADS16BL for $100 off the current rate.

Insight Immersion: NYC
The Internet of Everything
June 15-16, 2016
Join a select group of brand and agency leaders, and dive deep into an experience of consumer culture that will inform, inspire and energize you.  We take you into the vibrant streets of New York City to explore current marketplace trends, discover buzzworthy brand spaces, interact with insightful experts, participate in unexpected experiences and uncover valuable insights that will dramatically benefit your

Insight & Activation Strategies that Define the Future of Retail
July 10-13, 2016
Radisson Blu, Chicago, IL
OmniShopper 2016 is a world-class experience focused on how to translate shopper insights into dramatic growth opportunities for your business - anticipate and predict the future, generate fresh insights, create seamless and connected brand experiences along the complex shopper journey and increase basket growth at every opportunity - in-store, mobile and online.
Use code OMNI16BL for $100 off the current rate.

Foresight & Trends
Save the Date: September 27-19, 2016
Foresight and Trends is for those within innovation, strategic planning and insight that are charged with setting the vision for their department and the overall business. FT explores macro trends that are/will impact all industries and reveals how companies are converting these trends and global shifts into something ACTIONABLE.

TMRE: The Marketing Research Event
Connecting You to the Best in Insights from Around the World
October 17-20, 2016
Boca Raton Resort & Club, Boca Raton, FL
Translating insights into bottom line impact and demonstrating the NEW business value of research is the holy grail. Level up your skillset and ensure insights remain indispensable to your business. Seismic shifts are banging at your door. Drive your future and shape the industry’s future at TMRE: The Market Research Event.
Use code TMRE16BL for $100 off the current rate.

We hope to see you at one of our conferences in 2016!


The IIR Insights, Marketing & Innovation Team

Thursday, March 3, 2016

Get Advice from Marketing Analytics and Data Science Leaders

Data Scientists and Marketing Analytics Experts Unite for a Common Goal:
To Unlock Opportunity and Growth!

You are invited to the inaugural Marketing Analytics & Data Science conference. Join us as influential leaders across industries converge to uncover the human side of data and analytics to promote business growth and increased ROI.

June 8-10 | Hilton Financial District | San Francisco, CA

Today, consumers demand more personalized communications, experiences and products. And internal stakeholders need more predictive intelligence to make truly informed and strategic decisions. Data science and analytics will provide the answers and solutions.

Keynote Presenters reveal visionary perspectives and industry trends that will drive your business forward.
This laser focused three day event features expertly curated content and workshops on mission critical issues, challenges and opportunities to:
·         Ensure data security and customer privacy
·         Put customer needs and preferences at the center of your strategy
·         Understand how advances in technology will change marketing analytics:  The analytics of things, the Internet of Things and more
·         Move from mass data collection, to smart data collection
·         Authentically target millennials
·         Learn about trends, and powerful tools in analytics

Download the brochure for full program details:

You will leave the Marketing Analytics and Data Science conference understanding how to deploy data science and analytics to drive business forward, and address the burning challenges in big data.

Use code MADS16LI for $100 off the current rate. Buy tickets here:

The Marketing Analytics & Data Science Conference Team