Monday, March 28, 2016

Your TMRE 2016 First Look

The TMRE 2016 full program is almost complete! And, right now you can save a total of $1,000!
As always, the 2016 program is designed to help you translate insights into bottom line impact and demonstrate the business value of research. Here's a sneak peek at just a few of the speakers being featured at TMRE: The Market Research Event in 2016:

TMRE 2016
October 17-20, 2016
Boca Raton Resort and Club
Boca Raton, FL

·         Human Innovation: Life's About to Get Interesting...
Dustin Garis, former Chief Troublemaker, Procter & Gamble

According to a shocking study, "over 99.7% of employees and consumers are human." Assuming this is true, how could our approach to innovation be more human? To find out, Dustin Garis embarked on an around the world expedition, and what he uncovered was an innovation revolution taking place at global megabrands and entrepreneurial startups, fueling market disruptions that go beyond whitening teeth or quenching thirst, to innovate on the full human experience. Garis made this a priority while leading global innovation at P&G Futureworks, responsible a billion-dollar portfolio of new brands, business models, technologies and entrepreneurial ventures such as Tide Dry Cleaners and Shazam. The success of these inititives come not from practicing innovation - it came from living innovation. For Garis, that means converting an elevator into his office, riding an 1,800 pound bull in a rodeo, eating lunch blindfolded, fetching well water in rural India, and other life experiments that ignited an organizational movement.

·         Competing Against Luck: Using "Jobs to be Done" to Drive Customer Choice and Loyalty
David S. Duncan, co-author with Clayton Christensen
of the forthcoming book, Competing Against Luck: The Story of Innovation and Customer Choice

Why is innovation so prone to failure? One big reason is the lack of an effective lens for understanding what really drives customers to pull new solutions into their lives. The theory of "jobs to be done" provides a powerful set of tools to understand customer behavior and a new way to look at the intersection of marketing and innovation. Going beyond traditional approaches to developing customer insights and segmentation, this approach shifts the focus from solutions that customers use to the fundamental problems they can't adequately solve. This talk will describe how jobs thinking can be used to shape innovations that have a greater chance of success and how the approach can be institutionalized in your organization to create enduring competitive advantage.

·         Plus, groundbreaking case studies shared by The Walt Disney Company, Spike TV, BuzzFeed, General Motors, USAA, Marriott, Hallmark, Tesco, Citi, Rotary International, HP, Johnson & Johnson, McNeil Consumer Healthcare, Sargento, Sonoco, Kellogg, Intel, Roden + Fields, Taco Bell, Gilt Group, Netflix, Cox Automotive, FGX International, Kimberly-Clark, David's Bridal, Twitter, HBO Latin America, Yahoo!, Atlassian, Aon Hewitt, Vantiv, IBM, Sony Pictures Television, PBS, Coca-Cola, PepsiCo, Hershey's, Big Heart Pet Brands, Unilever, Outdoor Sportsman Group, Comedy Central, Groupon, Sephora & more!

More details coming soon! Want to be the first to know when the TMRE 2016 full program is released?

Request a brochure here:

Ready to register? Secure your spot at TMRE 2016 and save $900! Plus, use code TMRE16BL for an additional $100 off. That’s a $1,000 savings! Buy tickets here:

The TMRE 2016 Team

1 comment:

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