"We've got to use every piece of data and piece of information, and hopefully that will help us be accurate with our player evaluation. For us, that's our life blood." - Billy Beane, former American professional baseball player and current Executive Vice President of Baseball Operations and minority owner of the Oakland Athletics of Major League Baseball
Billy Beane challenged the traditions of Major League Baseball. As a business leader, he incorporates data into his daily operations and uses it to put together a winning team.
In "Billy Beane Shows Why Leaders Can't Leave Data Science to the Data Scientists," Florian Zettelmeyer and Matthias Bolling state that "an understanding of analytics must become part of the repertoire of all leaders and managers, and ultimately part of the DNA of the organization."
Learn how companies use customer valuation in surprising ways and with compelling results. Join Peter Fader, Professor of Marketing and co-director of The Wharton Customer Analytics Initiative, as he presents "Customer Valuation: The Time is Now!" at the Marketing Analytics & Data Science Conference, (MADS) on June 8-10 in San Francisco, California.
Register today for MADS to learn, network and share best practices with the most influential leaders in data science and analytics. Stay
Session descriptions are from the Marketing Analytics & Data Science Conference brochure.
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices.
Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.