Thursday, April 28, 2016

Playing Detective with Data


"Numbers have an important story to tell. They rely on you to give them a clear and convincing voice." - Stephen Few, information technology innovator, teacher, and consultant

What happens when you ask "What does the data mean?" or "What should we do next based upon that data?" 

In "How Coke, Disney Use Data to Donate Smarter," Matt Krantz explains that "rather than simply donating a part of profit each year, companies are mining consumer data to find where they can invest in social causes that will actually help their business, too."

Ready get started on learning how to play detective with data to support your organization's success?

Join Camille P. Schuster, Professor of Marketing at California State University at San Marcos, as she presents "Playing Detective with Data'" at the Marketing Analytics & Data Science Conference(MADS) on June 8-10 in San Francisco, California.

Register today for MADS to learn, network and share best practices with the most influential leaders in data science and analytics. Stay connected at #MADSCONF.

Session descriptions are from the Marketing Analytics & Data Science Conference brochure.

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. 

Connect with Peggy on LinkedInTwitterGoogle+, and on her website at 

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