Tuesday, July 26, 2016

WholeFood’s CEO Discusses Leadership and Insights at TMRE: The Market Research Event

TMRE is the only event that brings you face to face with the brightest minds in business on the keynote stage. These gurus and best-selling authors have tailored their content specifically for the TMRE audience to leverage their insights for immediate impact.

The TMRE Keynote Stage..where Ingenuity is your ally, and Routine your enemy:

·         Stephen Dubner, Best-Selling Author, Freakonomics and SuperFreakonomics
key takeaway: Inspire change in both your organization and your customers’ minds by understanding the power of incentives.
·         John Mackey, Co-Founder & Co-CEO, Whole Foods Market, Best-Selling Author, Conscious Capitalism: Liberating the Heroic Spirit of Business
key takeaway: Grow and evolve your leadership skills with help from John Mackey, to push employee growth and engagement, ultimately leading to growth of the company itself.
·         Alec Ross, NYT Best-Selling Author, The Industries of the Future, Former Senior Advisor for Technology & Innovation at the State Department
key takeaway: Gain a better understanding of the next wave of innovations that are going to disrupt markets and workplaces around the world, for better and for worse.
·         David S. Duncan, Co-Author, Competing Against Luck: The Story of Innovation and Customer Choice
key takeaway: Hear how the ‘theory of jobs to be done’ can be used to shape innovations that have a greater chance of success and how the approach can be institutionalized in your organization to create enduring competitive advantage.
·         Zain Raj, President & CEO, Shapiro+Raj, Amazon Best-Selling Author, Marketing for Tomorrow, Not Yesterday and BrandRituals: How Successful Brands Bond with Customers for Life
key takeaway: View the future of market research and see how next generation methodologies are crafting tomorrow’s marketers and meeting the demands of today’s consumer trust, respect and loyalty requirements.
·         Francis Glebas, Author, The Animators Eye and Directing the Story, Director, Storyboard and Visual Development Artist, Disney, Dreamworks Animation
key takeaway: Explore storytelling and visual presentation techniques from the storyboard artist for Fantasia and Pocahontas to help insights executives better sell our research into the organization
·         David Eagleman, Neuroscientist, NYT Best-Selling Author, Incognito: The Secret Lives of the Brain, Host of PBS’ The Brain with David Eagleman
key takeaway: Hear new data to show how people use the same brain circuitry to relate to brands as they do to one another, suggesting strong motivation for companies to work on reputation, loyalty and trust – subconscious issues which powerfully navigate customer decisions, but are missed by traditional methods of market research.
·         Thalma Lobel, Author, Sensation: The New Science of Physical Intelligence, Internationally Recognized Psychologist, Professor at the School of Psychological Science, Tel Aviv University, Visiting Professor, Harvard
key takeaway: Gain insights on how the strong influence of the physical sensations have direct implications to products and package design, to user interface as well as to business and personal interactions with family and friends.
·         Soon Yu, Global Vice President of Innovation, VF Corporation
key takeaway: Uncover the “T shaped” leadership model that goes beyond just developing inspired ideas to the organizational influencing skills required to execute them.
·         Zoe Chance, Author, Better Influence, Assistant Professor of Marketing, Yale School of Management
key takeaway: Learn the six keys of influence (Moments of Truth, Social Proof, Consistency, Anchoring, Reciprocity & Scarcity), why they work and how to recognize them.

Plus, check out the VIP package upgrade to join these experts for private lunches, breakfasts, Q&A sessions, and workshops!

ONLY TMRE can give you that level of access. Download the complete TMRE agenda: http://bit.ly/2aaZk3S

Use code TMRE16LI for an additional $100 off. Buy your tickets: http://bit.ly/2aaZk3S

Cheers,
The TMRE Team
@TMRE
#TMREvent


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