Late last year IBM entered into a partnership with Twitter which their Senior Research Manager, Corporate Social Analytics James Newswanger describes as combining "the best of Twitter with the best of IBM". The Research Insighter sat down with Newswanger and asked him for an update on what sort of data and research IBM was working on with Twitter. Here's a brief excerpt from the video interview, which you can watch in its entirety here.
James Newswanger first explained to The Research Insighter what IBM's partnership with Twitter entails. "They give us full firehose access. We apply IBM’s Deep Insight through Watson computing analysis to help them find more meaning in their data."
The Research Insighter: "What kinds of information are you looking for?"
Twitter analysis is "much more than 140 characters"
James Newswanger: "Past the 140 character text there are 150 metadata elements that tell you info about the Tweeter. You can find out how many followers the person, organization or in some cases spam has. This is extremely useful in identifying people who are most influential; it's also used to identify spam."
Newswanger discusses IBM's own internal usage of Twitter data
Twitter analysis is not just for marketing and brand equity anymore