Monday, April 10, 2017

Meet the Powerful Women Driving the Future of Customer Insights

TMRE: The Market Research Event and OmniShopper have some exciting news to share…

Not only is TMRE partnering with WiRE (Women in Research) for the first annual TMRE/WiRE Women in Research Award to celebrate some true rock-star researchers, but we're happy to share a preliminary list of powerful women in insights confirmed to take the stage at both the TMRE and OmniShopper 2017 events.

Check out the inspiring women speaking at TMRE 2017:

·         Dawn Cunningham, Chief Insights Officer, 3M
·         Amber Case, Cyborg Anthropologist, Author, Calm Technology
·         Cole Nussbaum Knaffic, Founder, Storytelling with Data
·         Kristin Luck, Founder, WiRE: Women in Research
·         Marina Kosten, VP Research - International Theatrical, 20th Century Fox
·         Elizabeth Merrick May, Head of Customer Insights, Nest
·         Christina Jenkins, Director, Global Business Marketing, North America, Twitter
·         Anna Fieler, Chief Marketing Officer, Popsugar
·         Lisa Courtade, Head of Market Research, Merck
·         Judy Melanson, SVP, Travel & Entertainment, Chadwick Martin Bailey
·         Amanda Hill, Chief Marketing Officer, A+E Networks
·         Margo Arton, Director of Ad Effectiveness Research, Buzzfeed
·         Lauren Zweifler, Senior Vice President ,Strategic Insights & Research, NBCUniversal
·         Terrae Schroeder, Senior Director, Wholesome & Shopper Insights, NA Snacks, Kellogg
·         Theresa Pepe, VP of Research, Viacom
·         Sarita Bhagwat, Vice President, Market Intelligence, Fidelity Investments
·         Julie Brown, President, The Center for Strategy Research
·         Lori Tarabeck, Global Market Insights, Abbott Diabetes Care
·         Renata Polcicio, Vice President, Fan and Media Intelligence, International, Global Markets, ESPN
·         Jennifer Avery, Director, Consumer Insights, Universal Orlando Resort
·         Sara Fahim, Senior Research & Innovation Consultant, Seek Company
·         Tiffany Sanders, Business Intelligence & Research, CBS
·         Emily Akinson, Insights & Planning, Consumer & Market Insights, Kellogg
·         Mary Beth Jowers, Consumer Insights Lead for North, Central and Eastern Europe, Gruppo Campari
·         Stephanie Cunningham, Senior Manager, Customer Insights & Analytics, eBay
·         Lina Roncancio, Insights & Innovation Director, Discovery Communications Latin America
·         Michelle Gansle, Director, Consumer & Market Insights, Wm. Wrigley Jr. Company
·         Karin Kricorian, Director, Management Science and Integration, Disney
·         Sarah Beachler, Director, Market Research & Client Insights, Sephora
·         Beth Coleman, SVP Marketing and Partner Insights, Viacom
·         Samantha Dawkins, Vice President, Client Strategy & Advocacy, ADP
·         Gabriela McCoy, Director of Global Consumer Insights, Bacardi
·         Kassie Deng, Director, Marketing & Partner Insights, Viacom
·         Lyndsey Albertson, Director of Sales Research, ABC
·         Maria Cristina Antonio, Director, Metabolic Insights & Analytics, Novo Nordisk
·         Julia Oswald, Senior Vice President, Strategy & Insights, Domino's Pizza
·         Carley Metsker, Vice President, Client Service, Directions Research
·         Monika Mandrakas, Market Researcher & Customer Advocate, Mutual of Omaha
·         Patricia Houston, VP, Client Relationships, MMR Research Associates      

View the TMRE brochure for a full list of speakers:

Check out the inspiring women speaking at OmniShopper 2017:

·         Shopper Marketing Activations: Marketing & Merchandising: J Lynn Martinez, Vice President & Team Lead Kroger, Dr Pepper Snapple Group
·         Customer Experience Design: How Research & Design Collaborate to Build New and Differentiated Experiences: Kate Kompelien, Customer Experience - Center for Excellence for Research & Strategy, Best Buy
·         Omnichannel Customer Analysis: Lakshmi Venkataramari, Senior Director, Customer Insights & Analytics, Walmart eCommerce
·         Winning in Her Purse: Kelley Styring, Principal, InsightFarm
·         Knowledge is Power, If You Can Find It: Ashley Starke & Diana Powell, Manager, Shopper Insights, ConAgra Foods
·         Team Structure Doesn't Matter: Sue Butler, Director of Omnichannel Insights, Walmart
·         Going Beyond Behavior to Drive Category Growth: Monica Melichar, Senior Manager, Consumer Insights, Beam Suntory & Erin Barber, Senior Vice President, C+R Research
·         Longitudinal Data & the Low Purchase Frequency Category: Stacy Carty, Shopper Insights, Samsung
·         Driving Change While Driving the Business: Improving Tools & Automation: Theresa Hendrickson, Director, eCommerce Engineering - Business Tools & Processes, Best Buy

View the OmniShopper Brochure for a full list of speakers:

Use exclusive LinkedIn discount code TMRE17LI for $100 off the current rate. Buy tickets to TMRE now:

Use exclusive LinkedIn discount code OMNI17LI for $100 off the current rate. Buy tickets to OmniShopper now:

Also, don’t miss our upcoming free webinar “Storytelling with Data” featuring speakers Kelsy Saulsbury, Manager, Consumer Insight & Analytics, Schwan's Shared Services, LLC and Bill Greenwald, Founder and Chief Neuroleaderologist, Windsor Leadership Group, LLC. 

Driving the value of insights forward requires much more than just unearthing great data. You need to use that data to tell a story and command influence across the broader organization. Because storytelling may not be an inherent skill, this webinar focuses on how to use data to create an engaging, informative, compelling story.  Register for the webinar here:

The TMRE & OmniShopper Teams

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