Marketing Analytics & Data Science speaker Dave Bhattacharjee, VP of Data Analytics for Stanley Black and Decker, was unfortunately unable to be at the conference last month, but he still wanted to share his presentation with our community digitally.
In Dave’s upcoming webinar “Data Analytics in the Retail Store of the Future”, he will outline the challenges for brick and mortar retailers and their use of analytics to improve their business and create the retail store of the future. Brick and mortar retailers are going through a period of unprecedented change. To remain competitive, retailers are focused on omni-channel and the use of the retail store as a competitive advantage for both customer experience and order fulfillment. The focus for this presentation will be the innovative use of sensor and video technology, machine learning and the use of blended data to improve customer lifetime value, marketing analytics, sales lift and margin optimization.
Dave will cover topics such as data acquisition and store instrumentation leveraging the internet of things. He will discuss advances in video analytics that enable retailers to better understand customer engagement, experience and behavior. And, he will also discuss the use of blending unstructured data to enable retailers to better assess promotions and their impact on sales and margins.
Save your seat for the webinar on Wednesday, May 31st at 2:00 PM EST: http://bit.ly/2p11Lye
About the Presenter:
Dave Bhattacharjee is the Vice President of Data Analytics for Stanley Black and Decker. In this role, Dave is responsible for monetizing Stanley Black and Decker’s data assets. His current projects include analytics applications for physical security, retail, healthcare, smart factory and marketing.
Prior to Stanley Black and Decker, Dave was at Cisco Systems where as Managing Director, Dave managed and led Cisco’s consulting services for analytics and big data in the Americas. He has also held leadership positions at IBM and PriceWaterhouseCoopers where Dave worked with the Fortune 500 on large scale initiatives designed to create business value through data and technology. He has an MBA from the University of Texas at Austin and a Bachelors in Computer Science and Engineering from Arizona State University.
The Marketing Analytics & Data Science Team