Friday, May 19, 2017

Free Webinar: Storytelling with Data

As insights leaders, we are constantly tasked with evolving our skill sets and staying on top of the latest market research trends. The producers of TMRE: The Market Research Event are excited to announce that we’ll be delivering the cutting-edge content and speakers to keep you informed year-round. The TMRE webinar series takes you beyond the in-person event, and is designed for executives with a relentless focus on securing the future of insights as a powerful force for business success

Our upcoming webinar is “Storytelling with Data.” Driving the value of insights forward requires much more than just unearthing great data. You need to use that data to tell a story and command influence across the broader organization. Because storytelling may not be an inherent skill, this 3-part webinar focuses on how to use data to create an engaging, informative, compelling story.  

About the presenters:

Kelsy Saulsbury, Manager, Consumer Insight & Analytics, Schwan's Shared Services, LLC

Having trouble getting that long report read? People today are short on time and attention and getting work noticed is harder and harder. Infographics done right can be an effective way to get the conversation going or make the key points you need to make. Learn tips for translating data to infographics and how to work effectively with designers.

Bill Greenwald, Founder and Chief Neuroleaderologist, Windsor Leadership Group, LLC

Anyone who has ever presented a data-driven presentation understands a simple truism: data alone, no matter how factual or ‘Yikes’ oriented it is, does little to inspire hearts, influence behavior, and/or drive sustained impact. Indeed, the typical data-driven presentation merely ‘informs’ but rarely ‘transforms’ the life of an audience member. For this reason, we are excited to have William join us to share how you can leverage brain science and the art of ‘Storytelling’ to optimize the relevancy and sustained impact your audience will derive from your data-driven presentations.

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